The Zacks Sales Surprises Data Feed provides pre-earnings release consensus sales estimates from analysts for thousands of stocks. Zack’s storied research team aggregates and validates the estimates and compares these estimates to non-GAAP sales reported by the company, providing the amount and percent surprise on release. Analysts and developers can access this data feed in Excel and API format.
Companies report sales figures quarterly and those figures may or may not differ from the consensus estimates. If earnings are off from what was estimated, the stock price usually reacts immediately. If the actual reported sales is greater than the sales estimate (positive sales surprise), the stock price will generally rise, and if the actual reported sales fail to meet the consensus sales estimates, the stock price will generally fall (negative sales surprise). A company that has a consistent track record of beating their consensus sales estimates will generally do well over time.
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